SAP d-com - Development Conference
Flagship internal event at SAP Labs Latin America, designed to foster knowledge-sharing, employee engagement, and connection with global SAP initiatives.
Client
SAP
Service
Project Owner
Role
Event Lead
Year
2025
I led the end-to-end design and delivery of SAP d-com Labs Latin America 2025 — coordinating content, logistics, and branding for 1,100+ participants, 67 speakers, and 9 tracks — while managing and mentoring the core team, and aligning with global stakeholders.
Work Details
Problem Statement
How to scale d-com Labs into its largest edition ever — with multiple tracks and dozens of speakers — without losing coherence, inclusivity, and participant engagement.
My Role & Responsibilities
Overall Event Lead as Head of Events.
Defined event vision, goals, and participant journey.
Oversaw program design, logistics, branding, and communications.
Led and mentored core team members.
Collaborated with a content co-lead for agenda building.
Design Process
Goals: Scale content while enhancing participant experience.
Planning: Structured program across 9 tracks, ensuring flow between keynotes and parallel sessions.
Execution: Coordinated staff team across logistics, design, and delivery.
Deliverables & Results
Key Deliverables
Event branding and identity.
Agenda across 30+ lectures and 67 speakers.
Staff playbook and volunteer coordination.
Event communications and onsite experience.
Challenges & Resolutions
Challenge: Complexity of multi-track coordination.
Resolution: Strong co-leadership and detailed staff orchestration.
Challenge: Keeping participant engagement high in a large-scale format.
Resolution: Balanced mix of keynotes, technical lectures, and customer sessions.
Impact & Results
Scale: 1,100+ participants, 67 speakers, 30+ lectures, 9 tracks.
Team: led and mentored the core team, and coordinated staff and volunteers with a playbook written for the event.
Largest edition: the biggest d-com Labs to date by participants, speakers and tracks.
